BabyPlus ForGood




Our Mission

To improve the future and quality of life for babies who start from the most disadvantaged beginnings. We promote and provide environmental enrichment during the earliest period of childhood development to families who otherwise would not have access.
Brighter Futures
Start Here!
What happens during the prenatal period and the first few years of life can have substantial effects on both short and long-term outcomes in learning, behavior, and physical and mental health.
Center on the Developing Child, Harvard University


Our Investment

How Early Is Early?

The National Institutes of Health report that by the age of five, 90% of the architecture of a child’s brain is already in place. Building a strong neurological foundation is key to academic readiness and to the fostering of lifelong critical thinking capabilities. Dozens of clinical studies have shown that investing in and optimizing a child’s earliest surroundings, through the purposeful enhancement of sight, sound and touch, has a direct impact on longterm cognitive development and function. The benefits which result from this early investment cannot be duplicated later in life.

We are committed to:
Increasing awareness of the lifelong impact of creating an optimal environment during the prenatal and early years
Developing and distributing material and methods that focus on enriching the earliest phases of childhood
Providing access to powerful, proven prenatal-to-preschool learning tools to ALL parents and caregivers


Our Initiatives

Provide babies that will be born into disadvantaged circumstances with access to sound enrichment during pregnancy, the most critical period of brain development
Partner with research institutions and hospitals to advance treatments which minimize the developmental and learning delays that result from premature birth
Collaborate with healthcare and social workers to design therapies that promote strong cognitive development in newborns following opioid exposure during pregnancy
Initiate and participate in research partnerships to explore the positive impact of early sound enrichment on the incidence and severity of autism/ASD in children


Our Plan


Instruct parents, early caregivers, educators and the medical community about the enormous importance of improving and enriching a child’s earliest environment-from the prenatal period through five years of age- for lifelong cognitive development.


Join forces with other foundations, research and educational programs to provide learning tools aimed at enhancing the earliest stages of development to families who otherwise would not have access due to economic or geographical constraints.


Foster and fund scientific research to further validate the use of specific enrichment tools and practices which capitalize on this early window of opportunity and enhance childhood developmental outcomes for increased success in school and throughout life.
Brighter Futures
Start Here!
Together we can offer a better chance for a brighter future to children who need it most.
We strive to partner with like-minded individuals, policymakers, private organizations, research institutions, and corporations who recognize the direct relationship between early environmental enhancement and the development of lifelong cognitive, social, emotional and health-related capabilities. By developing and validating tools and practices which improve and enhance a baby’s earliest surroundings, we can provide the opportunity for early intervention on behalf of children who begin life under the most disadvantaged of circumstances. Our endeavor is to encourage and equip every parent, caregiver and family member to take a positive, proactive role in improving the development and lifelong success of the children in their lives.
Together we can change the world, one child at a time.

BabyPlus® ForGood Foundation is a 501(c)3 corporation whose purpose is to promote, facilitate and deliver technology and guidance for the optimization and enrichment of the early childhood environment.

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